Top To Tail Report

In 1997, Sarah Page-Jones received her Bachelor of Veterinary Science from the University of Liverpool. Since then, she has worked in practices across the board, caring for small animals, horses, 
farm animals and even tigers and monkeys in private zoos. 

Nicola has over 30 years of veterinary practice experience and is one of only three Veterinary Technician/Nurse Specialists (VTS) in nutrition in the United Kingdom. She also lectures on pet nutrition and internal medicines across the UK and abroad.

Anna is a nutrition, behaviour and wellness expert for dogs and cats, combining her Psychology degree with qualifications from the College of Integrated Veterinary Therapies (CIVT).

Owners spend an average of £748.80 on their pets a year

There is no denying that our pets are a huge part of the family, and we love to spoil them. Whether that is by showering them in kisses, splashing the cash on toys and treats or simply spending time together, it is easy to see how much our pets mean to us.

In the UK, we spend on average £748.80 a year on our pets, but this is predominately focused on their health with almost two thirds going on food while a further 29% is spent on vet visits. Only 9% is spent on toys, which shows, while we love to keep our pets feeling happy, their health is our number one priority.

of owners play with 
their pets. 

give 
them treats. 

talk
to them. 

give their 
pets cuddles. 

let them sit 
on the sofa. 

give 
them toys. 

give 
them kisses. 

let them sleep in their 
owners beds.  

It is safe to say you do not have to spend money to make your pet happy - physical affection is just as important and they get endless enjoyment from this. What’s more, conversation is a great way to make a pet feel seen and included, which is why it is unsurprising that over two thirds of owners (67%) enjoy talking to their cat or dog.